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Why Digital Transformation Initiatives Fail

Studies have been conducted recently to identify the causes behind unsuccessful digital transformation initiatives. In general, a transformation initiative needs commitment, persuasion, and the ability to manage turbulence and risk. 70% of the companies have failed in their digital transformation journey without a clear vision. Let’s dive into the blog and know about Digital Transformation, why its initiatives failed, and how one can succeed in this journey.

What is Digital Transformation?

Digital Transformation (DX) is the implementation of digital technologies into a business or organization. Recently, DX has become common in emerging and accomplished organizations to augment business agility and productivity. Organizations must recognize that Digital Transformation initiatives take time to achieve the desire. However, most initiatives fail, and they fail for many reasons. A few significant reasons are given below.



Major Cause for Digital Transformation Failure

28% Lack of Leadership Drive

10% Ambiguous Business Goal

42% Non-Adaptable Organizational Culture

15%Shortage of Ownership

Succeeding Digital Transformation Journey


For Technology Leaders, a clear Vision, Strategy, Governance, and Measures navigate the business toward achieving a successful transformation. Without leadership commitment and drive, the transformation will continue to be aspirational.


For business leaders, business priorities and roadmaps play a vital role when collaborating with your technology partners. Priorities should clearly articulate the short & long-term goals and success factors.


For Business & Technology leaders, organizational culture adversely impacts the transformation initiative. Consequently, the plan should consider the culture of the organization. It should involve the culture in the strategy as a whole. This should be done with the approval and agreement of leadership. To achieve successful transformation, an investment must be made. This investment should accommodate initiatives that foster a shift in attitude and environment. The shift should be congruent with the organization's culture.


Transformation is an iterative process with change management as a critical approach. People who appreciate change, collaboration, and efficiency would lead a successful and optimistic transformation journey.


Data, Process, and Automation are key to delivering operational & process excellence. A few other capabilities need to be considered to bring disruptive organization-wide transformation. These include unified digital technologies, content management, virtualization, and business & IT integration. These should be carefully mapped to build Digital Strategy.


Transformation initiatives must employ a Body of Transformation Offices. This Office should define Digital Strategy, Governance, and value engineering and integrate enterprise technology partners representing various technologies. These technologies include Data & Analytics, Automation, BPM, Virtualization, and IT. All these efforts should be cohesively led by the Digital Transformation Officer.


Begin your transformation journey wisely by focusing on the keys to success in this journey.Having your housekeeping under check and working with the right implementation partner delivers an insightful and successful transformation experience. At Ennuviz, we offer comprehensive digital transformation solutions. We leverage our extensive experience and a team of knowledgeable and skilled professionals to guide you through the process.

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.”

Murali Krishnan

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